Conversion Associates @ Innovation Breakfast 5

March 19th, 2010 by Nick Goggans

President, Nick Goggans spoke to a tech and media audience today at the British Consulate-General Boston in Cambridge.  The discussion and presentation centered around Conversion Associates core philosophy driving the design behind the upcoming Publisher / Agency view of our Lytiks web analytics platform.

The basic thesis:
“Advertisers will pay more for performance based digital advertising models then for impression based models.  What’s holding this natural evolution back is the fact that web analytics are often misunderstood or too complex.”

More to follow, but as promised here is the deck that was given:
http://conversionassociates.com/pdf/InnovationBreakfast.pdf

To find out more from Twitter about the breakfast: #innob5